If you follow Google at all, you know that for the past year, they’ve been speaking to us in terms of Micro-Moments. We know the explosion of mobile search has led us here, but do we understand how vital mobile is in this process?

• 51 percent of smartphone users discover new companies or products, when searching on their smartphones
• 91 percent of consumers grab their mobile in the middle of a task for inspiration
• Since 2011, “near me” searches have increased 34 times at a rate of 146 percent year-over-year, and 88 percent of those are conducted on mobile

Do we really know how to prepare marketing campaigns around these moments? Have we shifted into the magic of capturing and captivating consumers in their Micro-Moments?