Why Every Digital Agency Needs a Local Rank Tracker Tool

Anyone with experience running SEO campaigns will recognize the value of local rank trackers. With these indispensable tools, digital agencies and marketers no longer have to be in the dark about their clients’ search placements. And at Advice Local, we believe local rank trackers are so integral to a local SEO campaign that we created our own. This hyperlocal tracking solution enables agencies and local marketers to be even more aware of Google Maps and to organize search placement for their local business clients. This progression timeline allows you to also see how the placement changes over time.

The Value of Using a Local Rank Tracker

It’s easy to underestimate the benefits of local rank trackers for SEO. At first glance these products might appear simply to be time-saving tools, but the reality is far from it—local rank trackers are actually a crucial asset in an all-encompassing SEO campaign.

Google Gives Personalized Results

Google returns location-based results for searches they deem to have geographical intent. These results factor in the user’s location, which could be a home address in the city, a mobile search from a local neighborhood, or from right outside the business’ location. In each of these cases, your client’s search placement will likely vary.

So, why not manually search for the primary keywords and get a rough idea of placement? Well, along with the searcher’s location, factors like browsing history and device also impact the results. For an accurate picture of your SEO efforts you will absolutely need a local rank tracker that gives precise location-specific results.

Get Results From Google Local Finder and Google Maps

Google Local Finder and Google Maps are both very important in local SEO. While they share similarities, Local Finder displays results based on the search query and location, and shows the business name, review score, plus other supporting information. In contrast, Maps has options for navigation and directions to help users find the business’ location.

Google’s three core local ranking factors of relevance, proximity and prominence come into play for Local Finder and Maps (see our Google Maps ranking facts for more on this). Knowing this, you’ll understand why you will need to optimize the client’s Google Business Profile (GBP), get reviews, then track results to see what’s working for them. Our local rank tracker lets you monitor how the business performs in the Local Finder and Maps in precise detail, according to specific location points.

Helps Business Clients Make Hyperlocal Decisions

The growth of mobile device usage and location-specific search results means local businesses need a hyperlocal SEO strategy to succeed. Today, the best agencies can offer pinpoint-accurate insights that allow businesses to reach targeted audiences in much the same way that paid ads can.

With our local rank tracker you can identify areas where further SEO actions may be necessary. The tool gives a score and recommendations, allowing you to optimize the GBP further. Or perhaps, the business owner will decide to open a new location based on your insights.

How to Access Our Local Rank Tracker

The good news for Advice Local partners is that our local rank tracker is available for all the Advice Local partners within your partner dashboard. You’ll be able to access the Local Rank Tracker for every business that has active listing management from your dashboard.

If you’re currently benefiting from our comprehensive listing management services, you’ll get one keyword to track (pulled from the primary category by default). You can also purchase nine additional keywords for each business if you would like. If you’re not currently tracking local listings for clients (or still searching manually), it’s time to add this much-needed tool to your arsenal.

Try Our Local Rank Tracker Today

Advice Local develops top-rated local SEO tools and services for digital marketing agencies and local marketers. When you need help tracking local search visibility for your clients, our local rank tracker tool is the perfect choice. Call (214) 310-1356 or request a demo now to learn about our all-encompassing local presence management solution.