Four Reasons to Optimize Social Networks for Local SEO

Did you know that setting up social media accounts is one of the best steps your business can take to reach a wider audience and move up in the search engine rankings? At Advice Local, we are acutely aware of the importance of search engine optimization, and that includes optimizing your business’s social networks for local SEO.

Take Charge of Your Social Media Accounts

1. Search Engines Index Your Content Sooner

Link signals are the second most important local SEO factor, so it’s imperative to ensure you have numerous link signals. Social media is one of the best places to share links and alert the search engines to your quality content. Generally, the more shares your link gets, the better its quality and the sooner it will be indexed by search engines.

2. People Usually Include Their Geographic Location When Looking for a Company

Ensuring that people know your business is based in a specific town and state can help you appear in the search results. Make sure that your location is posted in several places on your various social media platforms. You can also include specific keywords that people use when they search for your business. On-page signals like keywords are the largest factor search engines use to determine rankings.

3. Increase Traffic to Your Website

Another reason to optimize your social networks for local SEO is it will increase traffic to your website. If your audience knows you’re based in their area, they’re more likely to visit your website. Place links to your website on your social media accounts in obvious places so your followers don’t have to search for them, which can decrease the likelihood of them visiting your site.

4. Your Business Will Appear Higher in Search Engine Rankings

At Advice Local, we know how search engine rankings work. They often take into account the number of social network connections you have, such as Facebook likes or Twitter followers. Optimizing your social networks for local SEO can be as simple as taking the time to connect with and grow your audience. The more connections you have, the higher your company will appear in search engine rankings.