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Business citations are a key component of any local search campaign, demonstrating accuracy and relevance to the search engines. When it comes to building these citations you have two choices – create them manually, or let a quality listing management service do it for you. Business listing providers like Advice Local are a natural choice for most agencies, offering a fast and cost-effective way to distribute business data. Today we’re focusing on one pillar of the service – data aggregators.
Understanding Data Aggregators and Their Place in the Digital Ecosystem
Data aggregators are centralized platforms in the local search ecosystem. Aggregators collect and distribute business data to a wide range of search engines, apps, navigation systems and other sites that require accurate information about local businesses. For a listing management service and their agency partners, submitting clean data to the leading platforms in real time ensures business clients are discoverable on every platform that matters.
How Data Aggregators Help Increase Local Search Visibility
Most businesses aim to achieve top local search placements for a series of relevant keywords. As one of the essential pillars of a local SEO campaign, data aggregators deliver the following benefits.
Data Accuracy and Consistency
Clean data is crucial for securing and maintaining local search rankings. Google, Bing and others require consistency as a signal that the business is legitimate and trustworthy. Data aggregators like Foursquare, Data Axle and Localeze have substantial networks to distribute accurate data and promote consistency.
Enhanced Discoverability
Discoverability is also a vital factor in local SEO. Helping your business clients get found wherever potential customers exist is the difference between effective and ineffective agencies. Consistently, local marketers become business listing resellers with Advice Local to ensure businesses are found across mapping apps, search engines, navigation systems, local directories and many other platforms.
Local Citation Signals
Citations still play an important role in local search, contributing to visibility in organic search and the Local Pack. Ideally, a business will be listed on major platforms and highly relevant niche sites. This broad backlink profile demonstrates prominence – one of the key SEO ranking factors (as Google explains).
Improved Customer Experience
The best brand-building and marketing efforts won’t matter to a customer who has visited the wrong address or a closed store. These scenarios are some of the results of inaccurate data distributed to popular platforms. Accuracy and reliability are at the heart of a positive user experience. For this reason, Google and other sites often minimize local search visibility if the user experience is poor.
Fast Data Distribution
Efficient distribution is necessary for local search success, even if a client operates in a small niche. Consider how long it would take to submit business data to a directory manually. In contrast, business information can be updated through the Advice Local dashboard and submitted to the data aggregators.
Integrated Local Search Presence
The local search ecosystem extends beyond Google and covers everything from local directories to mapping platforms. The beauty of using data aggregators as part of a business listing service is that updates are distributed in real time to our comprehensive Data Amplifier Network. Whether you’re changing business addresses or extending opening hours, the entire network can stay updated.
Access the Premier Data Aggregator Distribution Service
Advice Local works with digital agencies and local marketers to create and manage business listings. Speak with our listing management specialists today to help your clients improve their local search visibility. Call (214) 310-1356 or request a demo today.