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Every digital agency knows that tracking rank is the foundation of a successful local SEO campaign. An accurate local rank tracker takes the guesswork out of campaign management, helping you make smarter decisions and show clients the clear results they’re looking for. But how can you integrate a rank tracker into your SEO campaigns so it does more than simply monitor search visibility?
If your agency needs help monitoring and optimizing client performance, our infographic below explains why using a rank tracking tool is so important. Please consider sharing it with other local marketers on social media and your blog.
Rank Tracking Strategies for Local SEO Campaigns
Monitoring keyword performance on both Google Maps and organic search gives a clear insight into a business’ local visibility. Let’s examine a simple strategy to get the most from your tracking tool.
Define Local SEO Goals
Any local SEO campaign must start with some primary objectives to ensure it’s on-track. Your clients may want to boost website traffic, attain more leads, make more sales and other similar goals. As you start to increase search visibility, you can identify whether your campaign is delivering the anticipated outcomes.
Set Up Keywords and Locations
Local businesses typically rely on precise customer targeting based on specific keywords around the business. For example, a restaurant may get most of its business from searches for a type of food within a limited geographical area close by. In this context, digital agencies need a local rank tracker tool to monitor Google Maps results with precision.
Leverage Keyword Insights
Manually tracking keywords and assessing their performance against competing sites is a time-intensive process. In place of this, a successful SEO campaign should lean on a local rank tracker with at-a-glance performance indicators. For example, our tool uses a Grid Quality Score so you can instantly see how a keyword is performing.
Monitor Rankings Over an Extended Period
Local SEO will not be an instant process. Gradually, your efforts will help build trust and authority with Google, resulting in improved positions in Google Maps and organic search. Tracking results over many months gives a clear picture of the campaign’s success, and also informs clients of the continued progress.
Optimize Based on Hyperlocal Results
With Google delivering more precise search results based on specific queries and a person’s location, hyperlocal SEO matters more than ever. Unfortunately, manually searching for a business client within a broad area can often give a flawed picture of how well the SEO campaign is doing. A local rank tracker can offer pinpoint-accurate map results to improve hyperlocal targeting.
Provide Clear Reporting for Clients
Finally, your business clients will expect accurate reporting to track how their investment is working. A rank tracker will provide a detailed overview of SEO results that covers the progress you have achieved over time, and reveals the underperforming areas that will guide future efforts.
After seeing some of the ways to integrate a local rank tracker into your client’s SEO campaigns, it’s time to delve deeper into why your agency needs a dedicated tool. Browse the infographic below and share it across social media and your blog.
Why Your Agency Needs a Local Rank Tracker Infographic
Access Our Top-Rated Rank Tracking Tool for Agencies
For simple and accurate tracking of client search visibility, try the local rank tracker from Advice Local. We provide a comprehensive suite of SEO tools for monitoring and improving local presence, including listing management, rank tracking and more. Call (214) 310-1356 or request a demo today.
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