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At Advice Local, we’re all about our partners, we’re all about local search and we are definitely all about Google Business Profile (formerly Google My Business). And why are we all about Google Business Profile? We’re glad you asked, let’s get to it!
Google Owns Search Engine Market Share
It’s simple – Google controls the web. According to Statista, as of April 2020 Google had 86.02% of the market share. While this number has declined 4 percentage points since 2010, it holds pretty steady in this range.
Since Google controls the web, imagine their massive influence over consumers – what they see in search results, where they shop – and which businesses’ websites they frequent. They have a captive audience like no other search engine.
This is exactly why at Advice Local we are all about Google Business Profile (GBP), and our latest technology integration is focused 100% on helping our agency and brand partners to better serve their SMB customers with Google Business Profile management.
Introducing Our Enhanced Google Business Profile Tool
Our newest technology integration, Enhanced GBP Tool, makes it easier for you to manage multiple Google Business Profile listings from a single dashboard.
For our current Advice Local platform partners, this GBP tool is available in your dashboard right now. Simply go to the location you would like to use the tool for, and head over to the Order tab. From there, you’ll be able to select Enhanced GBP Tool and place your order. If you have questions along the way, be sure to reach out to your account manager.
Here’s a peek into everything our powerful new Google Business Profile tool has to offer.
1. Google Business Profile Posts
You can schedule a single Google Business Profile post in advance for a single location, or across all of a multi-location brand’s GBP listings. Our GBP tool takes it even further and lets you customize the post with dynamic field insertion.
You can easily insert the business name, city, phone number and website URL within the post. And when you add the fields it will customize the post automatically for all the locations you are posting to.
All the GBP post features available within the GBP listing are available within the dashboard. It’s simple to use, and such a time saver. Being able to schedule posts months and months in advance for one location or 100 with a few clicks is a winner.
2. Upload Photos to the GBP Listing
How many times have you needed to upload the same image across multiple business listings? Just keeping track of which location you already uploaded the image to is frustrating. And each time, optimizing the EXIF data of the image so it’s specific to that location?
Our GBP tool makes it easy to upload images across multiple GBP listings and will automatically add the EXIF data appropriate for the location(s) you have selected for the photo to publish to. This is available for scheduling also, so you can drip out photos to your client’s GBP listings over time rather than all at once.
3. Review Monitoring and Responding
Yes, you read that correctly – review responding. From a single dashboard you monitor reviews for all the locations for a brand, and reply to each one individually. You never have to leave our dashboard. While a few other tools may offer this feature, it is not as simple as this.
You’ll be able to see information such as if the review has already been replied to by another team member, and if someone has replied, even change the review response. Again, it’s so simple – and truly an important functionality to leverage.
4. Access Historical Insights Data
Through the GBP listing itself you can get a snapshot of insights data for a specific location. Through our GBP tool, you can get historical insights data and compare it to previous periods.
You’ll be able to evaluate at-a-glance items, like if the map views are going up for a specific listing, or going down, and if the GBP listing search appearance is on a rise or a decline! All of the features available within GBP insights are available from our dashboard at a glance – for one location or for all of them. This feature alone is extremely powerful in demonstrating to your local business clients how the effort you’re putting into their GBP listing is paying off. If you are not sure why GBP insights data is important, here’s why.
Scalable Google Business Profile Solutions Are a Click Away
We’re all about local search made easy – and this Google Business Profile Tool for agencies and multi-location brands will definitely make local search easier for you, your team members and more importantly, your local business clients.
We just made managing your clients’ GBP listings simple. Request a demo and learn all about this feature and our other listing management solutions.