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Last time we were here we focused on how to use Google EAT to influence local relevance signals. This week we’re looking at securing multiple placements in page one of Google search results using local business listings, along with some other hot topics you might have missed.
Increasing Placement in Search Results With Citations
After a busy few days at the Association of Directory Publishers conference, we have returned with some real-world insights from successful directory owners across the country. The hot topic this year was online visibility for local businesses in search results. And many of the yellow pages owners that are now adding online services to their product offerings weren’t quite sure of the value of online business listings.
During one of the three presentations we delivered, we demonstrated how a business can take over three or more positions on page one of search results for long-tail keyword searches (like marble countertop installation) through building citations. No matter what the latest marketing trends may be it’s important to retain proven approaches, such as business listings for local businesses.
You may remember that we recently discussed running local presence audits. An audit is a good place to determine where a client is currently placing, and how citations can be used to gain a stronger foothold for their primary keywords. If you’re not sure just how visible online your clients are, run a free local visibility report today.
Top 4 Ways a Business Can Get Visibility in Multiple Positions in Page One of Search Results
So how can a business be featured multiple times for a search query with the help of citations? Well, local search results actually offer several opportunities for listings:
- Google Business Profile (GBP) – Along with accurate business data, services, photos, and reviews, citations help a GBP feature in the local pack.
- Business Website – A fully optimized website, including targeted keywords, location and service pages, will benefit from business mentions.
- Social Media – Citations are not limited to directories only. A detailed listing on a prominent site like Facebook can lead to your profile getting listed in Google search.
- Directory Listings – Directory sites are frequently found on Google for local searches, especially when the business’ description is well-optimized. Ensure your clients’ listings are found with a comprehensive, keyword-rich profile.
Effective Local Management Tools for Marketers and Agencies
For a streamlined approach to local business marketing, the Advice Local partner dashboard is your number one business listing management tool. Try it today and access tools like GBP Sync, our Google Authority Score and online visibility reports. To get started, request a demo now or call (214) 310-1356 to learn more.