Category: Realtime

As 2022 came to an end we looked back at Advice Local’s most popular local search topics of the year. With 2023 officially up and running, we’d like to offer some recommendations on how to ensure a profitable year. From our listing management services to our Enhanced GBP Tool, we always like to give our agency partners an edge over the competition. So with that in mind, here are our […Read More]

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2022 was another big year for local marketing, with plenty of new updates, insights and strategies to discuss. As always, a lot was happening within the Google ecosystem, but we also saw innovations across the wider local search marketing sphere. Each year at Advice Local we highlight the most popular blog posts and draw attention to some content you may have missed. So, let’s start our roundup of the year […Read More]

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Remember last week? We shared local holiday marketing strategies to help your local business clients reach consumers this year. Well, seems we’re not the only ones suggesting that traditional “holiday shopping seasons” might be a thing of the past. As Kelly Tyko at Axios points out, the big brands like Amazon, Walmart and Best Buy are starting their sales earlier and earlier. Amazon’s Prime Day might have kickstarted the trend, […Read More]

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Last week we discussed hyperlocal search and the need for local businesses to consider user-generated content (UGC), as Gen Z seems to value it the most. Is Google Adapting Maps to Compete With TikTok and Instagram? Google Maps’ latest update integrates 3D aerial views and provides cycling directions using crowd-sourced data from others. There’s also a social component that will notify designated friends when the user leaves or arrives at […Read More]

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Last week we looked at the closing down of the Google Business Profile (formerly Google My Business). Today we’re focusing on social media platforms and their impact on local search. Social Media Platforms Are Attracting More Local Searches Over this past week we’ve been seeing a trend in local marketing – and that is social media and local search. It’s become increasingly clear that platforms like Instagram and TikTok are […Read More]

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Last week we discussed Foursquare and their data syndication delays. This week we’re looking at the news that the Google My Business app has been shut down. Google Has Retired the Google My Business App Today we report sad news – the Google My Business App is no longer available. Yes, we all knew it was coming but we hoped it couldn’t be true! However, when a user clicks to […Read More]

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Last week we discussed important research regarding “near me” search queries. Today we’ve got a Google update, along with some digital marketing insights you may have missed. Google Maps Sees Justifications Rolled Out for Local Businesses We’re starting with justifications this week. Over on Search Engine Roundtable, Barry Schwartz reported on the addition of justifications to the Google Maps mobile interface and app. A quick reminder – justifications are snippets […Read More]

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Last week we talked about how citations can help businesses achieve multiple Google listings. This week we’re turning our attention to the recent Google I/O conference, and all the latest updates from this year’s event. Google’s Biggest Announcements From I/O 2022 With Google I/O this past week, we wanted to bring you some of the most important announcements and reveals for those that missed watching it. Photos & Near Me […Read More]

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Last week we looked into how listing management works. This week we’re following up with a Google algorithm update that is still causing aggravation for many local businesses. The Google Vicinity Update and Its Impact on Local Businesses You’ve probably noticed Google’s recent efforts to clean up spam in the local pack. One of these algorithm updates that targeted Google Business Profile (GBP) spam – the Vicinity Update – was […Read More]

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Last week we detailed how to manage multiple Google Business Profiles (formerly Google My Business) from a single dashboard. Today we’ll look at monitoring these listings and, in particular, a user-generated content update that is getting featured in search. Customers Can Get Content Featured on a Google Business Profile in Maps This week we want to highlight a feature of the Google Business Profile (GBP) that’s been stirring up some […Read More]

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