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To get found online, small and large businesses alike need to create and claim online listings (also referred to as local citations). It’s a surefire way to attract customers online and present accurate data to search engines. Plus, businesses can ensure that their online data, like their name, address and phone number (NAP), is accurate. However, creating all of a business’ listings, from Google Business Profile (formerly Google My Business) […Read More]
Author: Justin Liles
How to Choose a Local Citation Listing Service
Citations are crucial to building a business’ web presence. They’re a topic we hammer home at Advice Local – you’re probably tired of hearing about it! If not, here’s a quick refresher course: a citation is any mention of a business’ information online or offline. These references or citations are found in local directory listings, review sites and in other places online, like blog posts, and offline, like newspapers and print […Read More]
How Our Local Presence Management Solution Achieved All of Our Pest Control Client’s Goals
At Advice Local, we know that our digital marketing and local presence management strategies are effective. But, saying is one thing… showing is where it’s at and we’re doing that today. In 2018, we took on a new client, an international pest control company that operates in 23 countries. This brand has a presence within 47 states across the United States, and serve more than 300 individual locations. They came […Read More]
How to Optimize a Google Business Profile Listing for Service Area Businesses
Well, if you’re an avid reader of our blog here at Advice Local, you know that we’re going to talk Google Business Profile (formerly Google My Business) listings – which have never been more important for the service area businesses out there! Service area businesses (SABs) can take many forms, but there’s one thing they all tend to have in common. More often than not, they do not have a […Read More]
Best Directories for 2019: The List That Local Marketers Love
When a business is looking to get found online, the best technique is to submit their NAP (name, address, phone number) and other important information to online business directories. Not just any directory or every directory, but the best of the best online directories. We’ve talked before about how to choose the best directories, but in this ever-changing online world, it’s important to know the real facts before entrusting a […Read More]
The Ultimate Guide to Choosing the Best Directories
Directories can exist online or offline. For example, the Yellow Pages is a printed directory you would use to find the phone number for the pizza place. Think of online directories as the online version of the Yellow Pages – which also has an online directory! – but with a ton of useful additional information about a business. Today, we are going to explore online directories, what makes a directory […Read More]
Google’s Hawk Update Tackles Visibility Issues Affecting Local Businesses
Google’s latest algorithm update is once again shaking up local search results – and this time it’s great news for local businesses! The new Google Hawk update directly affects local SEO and could mean better online visibility for local businesses. More specifically, it’s designed to level the playing field for businesses in close proximity to their competitors. Google’s Hawk Update Tackles Visibility Issues Affecting Local Businesses via @Advice_Local Click To […Read More]
6 Common Business Listing Issues that Can Damage Local Presence
For better or worse, there are plenty of factors that can impact a business’ online visibility. How well a business manages its online listings plays a role in determining how often it appears in relevant search results and how many local customers discover the business online. This means that simply having business listings isn’t enough – businesses must take the initiative to actively resolve listing issues that can damage local […Read More]
Why a Bad Review Isn’t Always a Marketing Disaster for Local Businesses
For better or for worse, online customer reviews impact a business’ reputation. Not only do 93% of millennial shoppers read online reviews before making a purchasing decision, but 84% of consumers trust online reviews as much as personal recommendations from friends and family. With all this in mind, it’s no wonder that getting a negative review can seem disastrous for a local business – but it might not be as […Read More]
6 Must-Have Features of the Best Branded Mobile Apps
With consumers spending more time on mobile devices than ever, it’s no longer enough for a business to have a mobile-friendly website. Since 90% of the time spent on smartphones takes place in apps, businesses need their own branded apps if they want to engage with mobile customers. 6 Features Every Branded Mobile App Needs to Have via @Advice_Local Click To Tweet So, what does it take to create a […Read More]