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Last week we looked at why voice search optimization needs to be prioritized. Today we’re talking about an important update involving Foursquare. Foursquare Syndication Delays – What It Means for Local Businesses You may know that Factual joined forces with data aggregator Foursquare in early 2020. At Advice Local, we had already included both Factual and Foursquare within our business listing management solution prior to their merger. In fact, today […Read More]
Author: Bernadette Coleman
Why Every Local Business Needs a Voice Search Strategy
Last week we looked at recession-proof local marketing strategies during a difficult economic period. This week we’ll examine the topic of voice search. Voice Search Is as Important as Ever for Marketers and Agencies We kicked off 2022 with a discussion of why voice search optimization is so important for the coming year. And now that half the year is already past, it’s a great time to revisit this topic. […Read More]
Recession-Proof Local Marketing Strategies for Businesses
Last week we talked about the growing number of local search queries and what that means for local businesses. This week we’re focusing on some key local marketing strategies for agencies in the current economic climate. Recession-Proofing Your Local Marketing Clients as Much as Possible It seems everyone is talking about recession, especially in the last few weeks. Just today we quickly found multiple articles on SEO sites discussing this […Read More]
Local Keywords & Location Continues to Dominate
Last week we discussed expanding a business’ local search visibility beyond Google. Well, with the announcement that businesses with a Professional Account on Twitter now have a location spotlight feature, the timing couldn’t have been better. Location Spotlight for Professionals on Twitter When a business switches to a Professional Account, it can build its presence and authenticity on Twitter. The information a business can feature includes the following. Business location […Read More]
Expand Search Horizons Beyond Google for Local Visibility
Last week we examined the importance of mapping apps and navigation solutions for local businesses. Today we’ll talk about creating a local client optimization strategy that isn’t restricted to Google. Reach More Consumers by Improving Visibility on Multiple Search Engines Damian Rollison over on Street Fight published an article this week that looks at Google’s local search dominance. Within the piece, he builds a case for the eventual erosion of […Read More]
5 Mapping Apps & Navigation Solutions You Can’t Ignore
Last week we discussed the appearance of justifications in the Google Maps mobile interface. This week we’re going to discuss mapping app solutions for local businesses. Reaching Consumers With Mapping Apps and In-Dash Navigation Every now and again, we head back to the basics and explore the core elements of a business’ local visibility. As you may recall, we talked with you earlier in the year about why local businesses […Read More]
Justifications Are Appearing in Google Maps, Images & More
Last week we discussed important research regarding “near me” search queries. Today we’ve got a Google update, along with some digital marketing insights you may have missed. Google Maps Sees Justifications Rolled Out for Local Businesses We’re starting with justifications this week. Over on Search Engine Roundtable, Barry Schwartz reported on the addition of justifications to the Google Maps mobile interface and app. A quick reminder – justifications are snippets […Read More]
Is ‘Near Me’ Search Optimization Effective in 2022?
Last week was a chance to recap all the biggest announcements you may have missed from Google I/O 2022. This week we’re switching focus to some important news on “near me” search optimization – information that could impact your SEO strategies going forward. Google’s Response to the Rise of ‘Near Me’ Search Optimization Over at Search Engine Land, Chris Silver Smith shares his research on brands that have “near me” […Read More]
Everything You May Have Missed From Google I/O 2022
Last week we talked about how citations can help businesses achieve multiple Google listings. This week we’re turning our attention to the recent Google I/O conference, and all the latest updates from this year’s event. Google’s Biggest Announcements From I/O 2022 With Google I/O this past week, we wanted to bring you some of the most important announcements and reveals for those that missed watching it. Photos & Near Me […Read More]
Dominating Google’s Search Results With Business Listings
Last time we were here we focused on how to use Google EAT to influence local relevance signals. This week we’re looking at securing multiple placements in page one of Google search results using local business listings, along with some other hot topics you might have missed. Increasing Placement in Search Results With Citations After a busy few days at the Association of Directory Publishers conference, we have returned with […Read More]