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Last week we discussed voice search readiness for local businesses. This week we’re looking at the importance of building niche citations from vertical directories. Are Your Clients Listed on Niche Vertical Directories? In recent weeks, our focus has been on the various dimensions of our data amplifier network. Essentially, these are the integrated channels that ensure your clients’ businesses get found on Google Search, maps, mobile apps, wearables, GPS devices […Read More]
Author: Bernadette Coleman
Are Your Clients Getting Found in Voice Searches?
Last week we talked about growing a business’ presence with GPS accelerators. This week we’re focusing on voice search readiness and its role in our data amplifier network. The Voice Search Expansion Continues Just over a decade since its launch on Google and Siri, voice search has gone from a novelty to a mainstay in our lives. Increasing numbers of virtual home assistants, in-car navigation systems and mobile devices all […Read More]
How to Grow a Business’ Local Presence With GPS Accelerators
Last week we discussed how data accelerators help with local presence management. This week we’re looking at the role of GPS accelerators for a business’ listing distribution. GPS Accelerators and Their Role in the Local Search Ecosystem Location-based searches have transformed the way local businesses promote themselves online. Back in 2016, Google revealed that almost one-third of all mobile searches were related to location. With the ubiquity of mobile devices […Read More]
How Data Accelerators Help With Local Presence Management
Last week we looked at the importance of Bing Places for local businesses. This week we’re taking a closer look at data accelerators. Enhancing Local Presence With Data Accelerators Real-world consumer decisions are increasingly driven by online research. In practice this means shoppers turn to search engines, directories, mapping apps and voice assistants before they consider visiting a store. So how can a local business ensure they turn up in […Read More]
Why Businesses Shouldn’t Overlook Bing Places
The last time we were here, we looked at data aggregators and the local search ecosystem. This week we want to talk with you about Bing Places. But we won’t tell you how to claim a Bing Places listing today since we’ve already done that. And we’re not going to cover how to optimize a Bing Places listing, because we’ve done that too! Rather, we are going to expand upon […Read More]
Data Aggregators and the Power of Business Data Distribution
Last week we looked at data enhancers and the characteristics of high-quality directories. This week we’re focusing on another critical component of a data amplifier network – data aggregators. Data Aggregators and the Local Search Ecosystem From search engines and social media platforms to in-car navigation systems and mobile apps, the local search ecosystem is reliant on data. But how can you help local businesses ensure their business data is […Read More]
Why Data Enhancers Are Integral to Local Presence Management
Last week we looked at Google’s attempts to win over Gen Z with their new Maps updates. This week we’re focusing on data enhancers and how they can help your local business clients. Data Enhancers – The Smart Approach to Directory Listing Management When it comes to the importance of business listings, opinions can certainly be divided. While almost all marketers and agencies agree that citations are required, just how […Read More]
Is Google’s Latest Map Update a Move to Attract Gen Z?
Last week we discussed hyperlocal search and the need for local businesses to consider user-generated content (UGC), as Gen Z seems to value it the most. Is Google Adapting Maps to Compete With TikTok and Instagram? Google Maps’ latest update integrates 3D aerial views and provides cycling directions using crowd-sourced data from others. There’s also a social component that will notify designated friends when the user leaves or arrives at […Read More]
Why Businesses Need to Embrace Hyperlocal Search
Last week we looked at the closing down of the Google Business Profile (formerly Google My Business). Today we’re focusing on social media platforms and their impact on local search. Social Media Platforms Are Attracting More Local Searches Over this past week we’ve been seeing a trend in local marketing – and that is social media and local search. It’s become increasingly clear that platforms like Instagram and TikTok are […Read More]
The GMB App Is Gone – Now Edit GBPs in Search or Maps
Last week we discussed Foursquare and their data syndication delays. This week we’re looking at the news that the Google My Business app has been shut down. Google Has Retired the Google My Business App Today we report sad news – the Google My Business App is no longer available. Yes, we all knew it was coming but we hoped it couldn’t be true! However, when a user clicks to […Read More]