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Last week we looked at data enhancers and the characteristics of high-quality directories. This week we’re focusing on another critical component of a data amplifier network – data aggregators. Data Aggregators and the Local Search Ecosystem From search engines and social media platforms to in-car navigation systems and mobile apps, the local search ecosystem is reliant on data. But how can you help local businesses ensure their business data is […Read More]
Author: Bernadette Coleman
Why Data Enhancers Are Integral to Local Presence Management
Last week we looked at Google’s attempts to win over Gen Z with their new Maps updates. This week we’re focusing on data enhancers and how they can help your local business clients. Data Enhancers – The Smart Approach to Directory Listing Management When it comes to the importance of business listings, opinions can certainly be divided. While almost all marketers and agencies agree that citations are required, just how […Read More]
Is Google’s Latest Map Update a Move to Attract Gen Z?
Last week we discussed hyperlocal search and the need for local businesses to consider user-generated content (UGC), as Gen Z seems to value it the most. Is Google Adapting Maps to Compete With TikTok and Instagram? Google Maps’ latest update integrates 3D aerial views and provides cycling directions using crowd-sourced data from others. There’s also a social component that will notify designated friends when the user leaves or arrives at […Read More]
Why Businesses Need to Embrace Hyperlocal Search
Last week we looked at the closing down of the Google Business Profile (formerly Google My Business). Today we’re focusing on social media platforms and their impact on local search. Social Media Platforms Are Attracting More Local Searches Over this past week we’ve been seeing a trend in local marketing – and that is social media and local search. It’s become increasingly clear that platforms like Instagram and TikTok are […Read More]
The GMB App Is Gone – Now Edit GBPs in Search or Maps
Last week we discussed Foursquare and their data syndication delays. This week we’re looking at the news that the Google My Business app has been shut down. Google Has Retired the Google My Business App Today we report sad news – the Google My Business App is no longer available. Yes, we all knew it was coming but we hoped it couldn’t be true! However, when a user clicks to […Read More]
Foursquare’s Update Is Causing Delays in Business Data Syndication
Last week we looked at why voice search optimization needs to be prioritized. Today we’re talking about an important update involving Foursquare. Foursquare Syndication Delays – What It Means for Local Businesses You may know that Factual joined forces with data aggregator Foursquare in early 2020. At Advice Local, we had already included both Factual and Foursquare within our business listing management solution prior to their merger. In fact, today […Read More]
Why Every Local Business Needs a Voice Search Strategy
Last week we looked at recession-proof local marketing strategies during a difficult economic period. This week we’ll examine the topic of voice search. Voice Search Is as Important as Ever for Marketers and Agencies We kicked off 2022 with a discussion of why voice search optimization is so important for the coming year. And now that half the year is already past, it’s a great time to revisit this topic. […Read More]
Recession-Proof Local Marketing Strategies for Businesses
Last week we talked about the growing number of local search queries and what that means for local businesses. This week we’re focusing on some key local marketing strategies for agencies in the current economic climate. Recession-Proofing Your Local Marketing Clients as Much as Possible It seems everyone is talking about recession, especially in the last few weeks. Just today we quickly found multiple articles on SEO sites discussing this […Read More]
Local Keywords & Location Continues to Dominate
Last week we discussed expanding a business’ local search visibility beyond Google. Well, with the announcement that businesses with a Professional Account on Twitter now have a location spotlight feature, the timing couldn’t have been better. Location Spotlight for Professionals on Twitter When a business switches to a Professional Account, it can build its presence and authenticity on Twitter. The information a business can feature includes the following. Business location […Read More]
Expand Search Horizons Beyond Google for Local Visibility
Last week we examined the importance of mapping apps and navigation solutions for local businesses. Today we’ll talk about creating a local client optimization strategy that isn’t restricted to Google. Reach More Consumers by Improving Visibility on Multiple Search Engines Damian Rollison over on Street Fight published an article this week that looks at Google’s local search dominance. Within the piece, he builds a case for the eventual erosion of […Read More]