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In recent years, local presence has become critical for a business’ success. As more consumers conduct searches before buying, listing management services are necessary to maintain consistent and accurate data. And most established brands have a substantial online footprint – one that’s not always easy to monitor. But with such high stakes involving outdated or incorrect information, cleaning up business listings is a necessity, not a luxury. Why Accurate Business […Read More]
Author: Bernadette Coleman
The Importance of Owning Local Presence for a Business
In today’s world of hyperconnectivity and information on demand, owning a business’ local presence has never been more important. For digital agencies that run local clients’ search marketing, everything from a business website to listing management services must be accessible and adjustable in real-time. In reality, any company that neglects this aspect of local marketing is unfortunately subject to the whims of Google, listing platforms, reviewers and bad data. Let’s […Read More]
Why Local Presence Management Matters to Local Businesses
It’s been a while since we have discussed local presence management and its many benefits. But this apparent lack of attention does not indicate it’s suddenly unimportant. Of course, it’s still critically important – but we have been reframing the conversation to make it easier to understand, and easier to communicate the concept to your local business clients. Understanding Local Presence Management As a refresher, local presence management is a strategy […Read More]
What Agencies Should Know About Google’s 200 Ranking Factors
For digital agencies, identifying where to invest your resources into local SEO is a common challenge. At Advice Local, our Enhanced Google Business Profile Tool helps agency partners make the most of their time with streamlined solutions. However, doing more with less is not restricted to tools and services – you also need to understand the ranking factors that underpin the search results. What Are Google Ranking Factors? A ranking […Read More]
Which Local Search Ranking Factors Matter in 2023?
The annual Local Search Ranking Factors report has returned for another year. As a provider of listing management services for agency partners, we are constantly tuned into the strategies and techniques that deliver results right now. And one of the best ways to gauge the opinions of the local search industry is by digging into the responses from 44 leading local SEO experts. The 2023 Local Search Ranking Factors Survey […Read More]
How to Customize Our Sales Widget for Your Agency Website
Your agency is unique. It’s refined, a cut above the competition, and you choose style and wording carefully when interacting with customers and prospects alike. So, doesn’t it make sense that your sales tools for your website hold to the same standards? At Advice Local, we wanted to develop a sales generation tool for agencies like yours, with total customization and control available from the get-go. That’s precisely what we […Read More]
Meet Our Sales Tool Website Widget for Agency Partners
We’re excited to announce a new addition to our local presence management product suite – the sales tool website widget. Our latest innovation focuses on helping our agency and marketing partners get more sales. As listings management is one of the more important local marketing strategies, it also helps improve local visibility for your brick-and-mortar and service area business clients. Simply put, listings management is one of the easier ways […Read More]
Why Your Agency Needs White Label Local Listing Management
As increasing numbers of businesses recognize the power of digital marketing, the demand for white label listing management services continues to grow. These businesses rely on the expertise of local agencies to gain search visibility and deliver new customers to their brand. But as agencies experience this growing demand, they face the challenge of meeting their clients’ needs. Fortunately, there’s a simple solution for scaling an agency fast – white […Read More]
The Most Important Free Search Engine Listings & Directories
The primary objective of local SEO is to increase the visibility of a business in the places consumers spend their time. For the agencies tasked with helping companies meet this goal, listing management services are among the effective options available. Leveraging free search engine listings and directories is a low-cost method that has worked for years – and there’s no sign of that changing. But with platforms offering varying quality […Read More]
All Directories Are Not Created Equal
Everyone involved in local search marketing is constantly looking for the next big SEO strategy. So, it’s really no surprise that citation building using listing management services doesn’t always get the attention it deserves. However, citations are fundamental to most local SEO strategies and have been delivering traffic, sales and search visibility for years. To understand why some agencies don’t prioritize listing management, it’s important to look at the varying […Read More]