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By now, I’m sure you’ve probably heard about the BERT update to Google Search and maybe even wondered where Ernie is. Well, today I’m not talking about Sesame Street, but instead about how local businesses can benefit from the BERT update. To paraphrase Google, BERT is the biggest leap forward in the past five years and is one of the biggest leaps forward in the history of Search. While on […Read More]
Author: Bernadette Coleman
What You Need to Know About Google Business Profile Spam
Spam on Google Business Profile (formerly Google My Business) is a real problem — this is why all businesses and brands must monitor their GBP listing. Compared to the changes they make to their search engine, Google hasn’t done nearly as much to combat the rise of Google Business Profile (GBP) spam. These unethical spam tactics used by competitors are putting local businesses who play by the rules at a […Read More]
Niche Citations Build Trust Amongst Search Engines and Consumers
As you know, I’m all about helping local businesses get found online. While I would love to tell you ‘list it and forget it’ works like a charm, this is truly not the case. Building Trust Starts With a Solid Listing Management Foundation To build trust amongst search engines and consumers, you must have a few basic elements to get started. NAP (name, address and phone number) data related to […Read More]
Niche Citation Building – Now Available for the Healthcare and Legal Verticals
Starting today, Advice Local partners can begin building niche citations for the local businesses they represent in the healthcare and legal verticals with our local presence management solution. Niche Citation Building Builds Trust As you know, submitting a local business’ data on authoritative sites is a must to help local businesses get found. We’re helping local businesses get found on niche directories, too. Sites like RateMDs and FindLaw help businesses […Read More]
Local and Social Are the Perfect Match – Here’s How to Get Going
Things are not what they were years ago. Hey, things are not even what they were a year ago! Life is currently so fast-paced that a year feels like only a couple of months. And this year, in 2019, ignoring social media is a definite no-no for any business, local or otherwise. Social media simply cannot be ignored. There are more than 3 billion active users right now! This isn’t the […Read More]
Are You Falling for These Local Citation Myths? [#Infographic]
Citations, citations, citations! There, I said it, and I’ll keep saying it until I have managed to convince every business on the web to fix their bad data. As you know, I’m passionate about helping local businesses get found in search results. As local marketers, we can’t do our job and help these businesses if they have citations that are inaccurate or of low quality. Why Are Local Citations Important? […Read More]
Understanding How Consumers’ Voice Search Habits Affect Local Businesses
Tired of hearing about voice search? Well, buckle up, because there’s still a lot of ground to cover! Today I’m about to reveal just how important voice search habits are to local businesses. If you thought you already knew how and why people use voice search, just wait until you learn more about this recent survey, conducted by Chatmeter. It puts even more emphasis on understanding local consumers and what […Read More]
The Magic Trio: Google Maps Ranking Facts
When it comes to in-store and service area businesses, appearing on Google is vital. When was the last time you visited a store that wasn’t on Google Business Profile (formerly Google My Business)? Chances are, if a location doesn’t appear on Google Maps, then it may as well not exist in the eyes of the majority of searchers. Know Your Google Maps Ranking Facts Not only does a business need […Read More]
Why Voice Search Analytics Is Gold in the Hands of Businesses
I’m back again with more information about voice search! Surprised? Maybe not, since I’ve been touting the importance of voice search all year. Let me hop back up on my soapbox once again to talk about something slightly different: the specific importance of digging into Google Analytics and Google Search Console to help local businesses place in voice search results. In order to do everything from rank with Google to […Read More]
The Guide to Getting Found for Service Area Businesses
Today, more and more companies are operating without a firm business location. Whether a business functions via an online website or from somebody’s house, it still needs to draw in customers just like any other company with a storefront does! I’ve talked quite a bit about service area businesses (SABs) before, but since at Advice Local we’re all about getting local businesses found online – service area businesses included! – I […Read More]