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As you may recall, last week we introduced you to the Google Authority Score. As mentioned, we created the Google Authority Score (GAS) to help businesses understand the authority for each business location’s Google Business Profile (formerly Google My Business listing). Since our announcement, we have had quite a few partners that wanted to understand a bit more about why GAS is so important to their local business clients. Why […Read More]
Author: Bernadette Coleman
World, Meet the Google Authority Score
Today I’d like to introduce you to the Google Authority Score. For some of our partners, you may have already spotted this feature within your dashboard. To have this feature available to you, connect our dashboard with the account that manages your clients’ Google Business Profile (GBP) listings. You can read about our GBP Sync feature and how to set it up here. Advice Local Introduces the Google Authority Score […Read More]
Google Business Profile Sync Keeps Your Client’s Listing Up-to-Date
Today, I’m going to share with you about a hidden gem available in our partner dashboard, Google Business Profile (formerly Google My Business) Sync, or GBP Sync for short. It’s available for all partners – using our Google Business Profile Claiming service is not required. And there is no additional cost for using this feature. Using the Google Business Profile Sync feature has some real benefits, too. Benefits of Google […Read More]
Building Trustworthiness in an Online World
If you have been following our journey over the last few weeks, I’ve been talking quite a bit about Google’s E-A-T (Expertise, Authoritativeness and Trustworthiness). Here I share how businesses can build their expertise online and in this followup article I share on the authoritativeness and its importance to a Google Business Profile (formerly Google My Business) listing. Trust is everything – today let’s explore how to achieve this! Trustworthiness […Read More]
Authoritativeness & Its Importance to a Google Business Profile Listing
A few weeks back we talked about E-A-T, but more specifically about expertise, which is represented by the “E” in E-A-T. Today we are going to explore authoritativeness, so let’s start by defining it. What Is Authoritativeness? Authoritativeness is defined as: The quality of possessing authority. The quality of trustworthiness and reliability. When Google added E-A-T to their Search Quality Rater Guidelines, they didn’t give local marketers a definition – […Read More]
It’s Time to Plan Seasonal Local Marketing Campaigns
The holiday season is right around the corner. If you haven’t already started planning seasonal local marketing campaigns for your clients you need to get busy. You can guarantee their competitors have already gotten to work. And in response to this fact, today we’re going to give you some steps to get you started and help you outline a plan. Along the way, we share some tips and tools we […Read More]
Our Google Business Profile Tool Lets You Add Questions & Answers
Managing a Google Business Profile (formerly Google My Business) listing is no joke. It takes effort, a plan and when possible, a tool. This is exactly why we added a Google Business Profile (GBP) tool to our product suite. Add Google Business Profile Questions & Answers With Our GBP Tool I’m so excited to share this with you – a new feature was added to our Enhanced GBP Tool. Through our […Read More]
How Local Businesses Can Demonstrate Expertise Online
Last time you were here, I discussed Google Business Profile (formerly Google My Business) attributes and how adding attributes can help Google understand more about the business – and help consumers too. I’m still on the topic of Google, but now let’s discuss expertise. So, I know you’ve heard about Google’s E-A-T (Expertise, Authoritativeness and Trustworthiness), but most likely you consider them as a whole. They do in fact work together, […Read More]
Adding Google Business Profile Attributes to Small Business Listings
An optimized Google Business Profile (formerly Google My Business) on Google is essential, and we all know it. It’s important that every element within a Google Business Profile (GBP) listing is complete. If you haven’t personally optimized a GBP listing for a local business, you definitely need to learn how. We talk about Google Business Profile a lot at Advice Local… and there’s an important reason we do it. It’s […Read More]
Voice Presence Is a Must – We Have the Technology and the How-To
Voice search is more important than ever. Statista estimates that more than 8 billion voice assistants will be in use by 2023. Question – do your small business and brand clients have a voice presence? At Advice Local, we take helping our agency and local marketing partners very seriously. What worked yesterday to help a local business or brand get found simply may not work today. This is why it’s […Read More]