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We’re talking EAT once again, and this time sharing data showing how one of our Advice Local partners applied EAT to help a local business to place more often in search and maps. If you have been following our blog for the last several months, I have taken you into a deep dive of Google EAT as it relates to a business’ Google Business Profile (formerly Google My Business) listing. […Read More]
Author: Bernadette Coleman
How to Apply Google EAT to a Google Business Profile [#Infographic]
Hopefully you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google Business Profile (formerly Google My Business)? Expertise, authoritativeness and trustworthiness (E-A-T) can be extremely powerful in helping a business to gain Google’s trust. Today I’ll walk you through understanding EAT at a high level, provide you with an important infographic which you can save and share with […Read More]
Peek Into Our Google Business Profile Premium Settings
Today I’m going to dig into a few more features available within the Advice Local partner dashboard. At the beginning of November I shared with you the benefits of utilizing Google Business Profile (GBP) Sync, which is available to all our partners. There are a few more hidden features available within the GBP Config section of your partner dashboard you may also want to consider using. The first one relates […Read More]
Advice Local’s 2020 Year in Review – What Did You Accomplish?
What are you doing in 2021 to better help your local business clients? We accomplished a lot at Advice Local in 2020 to make it easier for our agency & local marketing partners to help their clients get found in Google Maps and organic search. Advice Local’s 2020 Year in Review Today we would like to do a 2020 Year in Review with you. 1. Breakthrough Voice Profile Technology Is […Read More]
Zero-Click Search & What It Has to Do With the Google Business Profile
Today, I’m back to talking about Google Business Profile (formerly Google My Business), but in relation to zero-click searches. For a refresher, a zero-click search is when a user searches for something specific on Google and they get the answer to their query directly in search results. Simply, they do not have to click through to the business’ website to get their answer. Google Business Profile & Zero-Click Search As […Read More]
Advice Local’s Top 10 Local Search Topics & Tools of 2020
As we all look forward to 2020 finally coming to an end, let’s take a look back at some of Advice Local’s most popular blog posts. As you prepare to take your clients into 2021, refresh your memory with some of the tips and information from the past year that people found the most interesting. Hot Local Search Topics From 2020 1. Mastering the Bing Places Dashboard and Business Listing […Read More]
Get the Secrets to Increasing a Business’ Online Authority
While most businesses have heard of Google’s E-A-T (expertise, authoritativeness and trustworthiness), they may not know how to apply it effectively to their content marketing efforts. This is exactly why we created our newest download, Applying E-A-T to a Google Business Profile Listing. The first step is to understand that E-A-T is not one thing. E-A-T is three individual components that work together as one. Individually developing each component – expertise, […Read More]
Need to Improve a Business’ Appearance in Maps? This Strategy Could Help
If you read our blog regularly, then you know I talk a lot about Google Business Profile (formerly Google My Business). There are quite a few reasons for this, but today I want to discuss Google Business Profile Insights data with you. For those of you that follow local search closely, you might have run across this jewel of a study from Joy Hawkins. She did a study comparing Google […Read More]
Setting Up Local Businesses for Success in 2021
Do you remember back in October when I talked with you about planning seasonal marketing campaigns? How did it go? Were you able to help your local business clients get more business? As a reminder, I suggested you call and email your clients to find out what they had planned – and if their answer was “nothing,” to help them make that plan! From there I wanted you to take […Read More]
Apple Maps Gets an Upgrade – We Have You Covered
Apple Maps is stepping up their game. As you may recall at the beginning of September, I talked with you about Apple Maps adding reviews for businesses. Since that time those in the digital marketing industry have been speculating about what Apple will be doing next to improve their maps experience. In this community we share a common concern – how is Apple Maps going to impact local businesses? Last week […Read More]