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If you’ve been paying close enough attention over the last few months, you may have noticed I’ve been walking you through our Advice Local partner dashboard and all the features available. Today, I’m going to dig into our listing management solution a bit more. There Is More to Consider Than Price When Choosing a Listing Management Partner While you may think listings management services are all the same, and that […Read More]
Author: Bernadette Coleman
Google Business Profile & Its Place in Local Search
So do you recall in early March when I discussed the value of optimizing a Google Business Profile (formerly Google My Business) listing? I shared some real world data with you from one of our Advice Local partners. Today I want to revisit this subject – and that data. The Importance of Google Business Profile for Local Businesses As a recap, our Advice Local partner had just taken on a new […Read More]
Get Help With Yelp – We Include Public Edits for Free
This week I’m continuing our discussion on the features and benefits of using a listing management partner for your agency, brand and/or franchise. Last week I shared some key questions to consider when selecting a listing management service. Today I’m going to cover another feature that you’ll want to consider… Yelp. Advice Local Completes Yelp Public Edits for Free At Advice Local, we offer Yelp as an add-on service. We […Read More]
What Does Your Listing Management Service Offer?
As you may recall last time, I talked with you about the value of data aggregators in the local search ecosystem. And if you log into your Advice Local partner dashboard today you’ll see another new change. As I also mentioned, Infogroup has rebranded to Data Axle. Along with their shiny new name, in your online research you’ll find that Data Axle is a leading provider of business data across the […Read More]
The Value of Data Aggregators – Plus We Include Them Free
Today I’d like to highlight one of the addons available to our Advice Local platform partners at no additional cost – data aggregators. When you’re selecting a listing management partner, it’s important to weigh the benefits and options available with each provider. Data Aggregators Are Included for Free With Advice Local With Advice Local, our platform partners can get their clients’ business data submitted to the data aggregators at no additional […Read More]
Why You Should Use Google Business Profile Questions & Answers
Do you recall a few weeks ago when I talked with you about Bing, and the fact they are no longer featuring Yelp reviews as their primary review source? This is still the case, and now Bing seems to be making another change, or at least testing a change to the local panel. Is Bing Testing Adding Questions & Answers to Their Local Panel? Search Engine Roundtable reports that Bing […Read More]
The Value of Optimizing a GBP Listing – Data Included
With competition in Google Maps being so stiff, it’s important that you continually keep a close eye on your clients’ Google Business Profile (GBP) (formerly Google My Business) listings. Answer These Google Business Profile Questions How often are you auditing your clients’ GBP listings? What about studying the Insights data available within the GBP listing? Are services present on each client’s GBP listing? Are products added to each client’s GBP […Read More]
Local Search Ranking Factors – What’s Important in 2021
If you are like the majority of other local marketers in the world – anytime a ranking factor report relating to local comes out you head right over to give it a read. While you may not agree with everything said in the report, it’s important to read it, consider the information presented, then test it for yourself. In December of 2020, Darren Shaw of Whitespark shared a summary of his […Read More]
Snowmageddon Doesn’t Slow Down Google & Bing
While snowmageddon was happening all around us in Texas last week, Google continued to keep the changes coming. Rolling out now is Google Business Profile (formerly Google My Business) Messaging for desktop. In the past, businesses that elected to get messages from customers could access them through the Google Business Profile (GBP) mobile app. Google Business Profile Messaging Now Available on Desktop As you know, consumers hunger for convenience. GBP […Read More]
Using a Store Locator to Attract More Near Me Searches
Over the past several months I’ve been taking you on quite the journey into Google Business Profile (formerly Google My Business), and leveraging EAT to help a business appear more often in maps. I even shared a case study on Google Business Profile and EAT. Last week we spotted some news about store locators on a study (and a mention of our Advice Locator Pages) that was recently conducted on […Read More]