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We’ve talked a lot about Google Business Profile (formerly known as Google My Business) lately. Last week, we tackled Apple Maps, their decision to prioritize the user experience – and how this will impact your local business clients. This week we’re taking a look at business listings, bad data, how it’s created and why to keep it updated. How Consumers Use Business Listings We know that Google expects to see […Read More]
Author: Bernadette Coleman
Apple Maps Ratings – And Its Impact on Local Businesses
Today we wanted to tackle Apple Maps and the changes they’ve been making, specifically in relation to ratings. But first, a recap…. Apple Maps Added Ratings in iOS14 As reported by 9to5Mac in August of 2020, iOS14 beta 6 included a new UI that let users recommend a place. Mike Blumenthal actually wrote about it then, sharing some insights and speculation on the value of this move, such as will […Read More]
Changes to Google Business Profile Products and Posts
Google is at it again! This time making changes to Google Business Profile (previously known as Google My Business) products and GBP posts. Keep reading to get the scoop. If you are not adding Google Business Profile products and posts to your client’s listings you may want to reconsider. Google Business Profile Will Now Be Approving Products Before They Are Published It seems Google is now going to be approving […Read More]
Google’s Spam Update & Title Tags Rewrites Have SEOS Puzzled
Last time we were here, we talked with you about Google Business Profile (formerly Google My Business) facts & data you can’t ignore. For the last few months, Google has been rolling out what seems to be update after update. For example, the Spam Update that started rolling out at the beginning of August is still rolling out – Danny Sullivan confirmed on Twitter it may be finished next week. […Read More]
Google Business Profile Facts & Data You Can’t Afford to Ignore
Google Business Profile (GBP), formerly Google My Business, has been pretty volatile the last few weeks. For example, the local pack for bus rental queries became so barren that all the searcher could do was opt to get directions to the business. We tested the query Los Angeles party bus rental for ourselves, and we’re still getting the same result reported by Barry Schwartz. Some Google Business Profile Categories Are […Read More]
Local Profiles Need Updating to Include COVID Delta Variant Precautions
With COVID-19 numbers on the rise due to the Delta variant, it may be a good time to make sure the safety precautions your local business customers are taking are updated on their local profiles. Update These Local Profiles to Include COVID-19 Safety Precautions We actually talked with you last week about optimizing local profiles on Yelp, Bing & Google Business Profile (formerly known as Google My Business). This week […Read More]
Getting the Basics of Yelp, Bing & Google Business Profile Right
Today we’re going to take you back… back to the basics, because you have to get the basics right when it comes to helping your clients place in local searches. We’re going to cover the basics of listing management. We have an entire series on the basics of SEO, so we’ll skip covering that today. Our Basics of SEO Series Will Guide You Optimizing a Local Business Presence for Search […Read More]
Get Listed on Nextdoor With Advice Local
Near me is closer than you think, and hyperlocal is next door, or in this case on Nextdoor. Nextdoor brings businesses and neighbors together in their neighborhood and now, so do we. We’re excited to share with you that through our Advice Local partner solution, you can get your local business clients listed on Nextdoor. There’s a lot more to Nextdoor, but today let’s focus on the advantages for local […Read More]
Voice Search Has Changed the Nature of Search
It’s safe to say there are three things we really love to talk about at Advice Local – local business listings, Google Business Profile – and voice search. Since Google Business Profile (formerly known as Google My Business) has been the hot topic for us the last several weeks, we thought we’d mix it up and discuss voice search – specifically voice apps for small businesses. Popularity of Voice Search […Read More]
Google Business Profile Good News, Plus Bing Changes in Search
Google has been busy this summer. In June it seemed to be updates galore. I covered some of those updates here. So what about July? This month is shaping up to be no different. The July 2021 Core Update, started on July 1 and at a much faster pace than the June update (they took almost the entire month). Search Engine Land is estimating the rollout will be finished in […Read More]