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Before Thanksgiving, we talked about a study detailing the importance of listing management for a winning SEO strategy. This week, we’re looking at some problems with the new Google Business Profile (GBP) update and what it could mean for your clients. As a reminder, Google My Business rebranded to the Google Business Profile earlier this month. Healthcare Providers Faced Google Business Profile Problems GBP had a major issue over the […Read More]
Author: Bernadette Coleman
Study Proves Listing Management Is Extremely Relevant
Last week we looked at the big news that Google My Business has been rebranded as Google Business Profile. We shared exactly how to make sure your local business customers get found in Google’s local pack and maps. This week we’ve got a little more on this development, along with a whole lot more on listing management. Google Solicits Support From Small Businesses By now, we’ve all had some time […Read More]
Google My Business Is Now Google Business Profile
Last week, we discussed using Google My Business for holiday marketing campaigns. This week, we’re sharing some pretty big news on a rebrand… Keep reading to get the scoop. Meet Google Business Profile It seems renaming is the new thing to do for big business. At the end of October, Facebook became Meta and last week Google My Business rebranded to Google Business Profile. Does this move by Google really […Read More]
Using the Google Business Profile for Holiday Marketing Campaigns
We’ve been looking closely at map listings recently and last week we delved into the various mapping apps available. But with the holiday season fast approaching, it’s time to shift gears and focus on creating local marketing campaigns to help your local business clients get more business. Holiday Marketing Strategies With the Google Business Profile The busy holiday season is closing in and no doubt most of your clients will […Read More]
Get Listed on the Popular Mapping Apps with Advice Local
Last week we looked at how using Google EAT (expertise, authoritativeness and trustworthiness) in combination with structured data can improve visibility in search and maps. This week we’ve got more maps-related updates, with a focus on mapping apps and the business data consumers find in these apps. Map Listings Matter to Local Businesses Location-specific searches are now a ubiquitous part of most smartphone users’ daily search habits. Whether it is […Read More]
Using EAT to Improve Local Visibility in Organic Search and Maps
Recently, we’ve seen Google provide a wealth of options for local businesses to reach highly targeted audiences. Last week, we talked about Google Business Profile attributes and a focus on hyperlocal search. This week, we’ll be looking into EAT (expertise, authoritativeness and trustworthiness) and structured data as a means for earning the all-important featured snippet. Google EAT and Structured Data You’re probably familiar with Google EAT as guidelines for evaluating […Read More]
There’s More to Visibility Than Google – You Need to Prioritize All Local Listings
Last week, we looked at Google’s integration of user-generated content into their Google Business Profile (formerly Google My Business) platform. Now, we’re switching to some recent Google Map updates, the focus on hyperlocal search and what this could mean for local visibility. It seems Damian Rollison was right on track when he discussed how Google is using attributes to create non-traditional verticals. While we didn’t specifically address this point before, […Read More]
The Importance of UGC Within Google Business Profile
While you may not have considered it, Google has been shifting Google Business Profile into a platform that is starting to look more and more like a social network. Damian Rollison on Street Fight has been taking a deep dive into GBP over the last few months and the shifts they have been making. Is Google Business Profile Becoming More Social? As you may recall, earlier we discussed the fact […Read More]
Why Is Listing Management Important for Businesses?
Last week we discussed Google pursuing verticalization through a growing list of Google Business Profile (GBP) attributes. Today we’re going to look into just why listing management is so important for businesses. Why Does Listing Management Matter for Businesses? As you know, business listing management is a key focus of what we do at Advice Local. We help agencies like yours ensure your business clients have accurate name, address and […Read More]
Using Google Business Profile Attributes to Create Non-Traditional Verticals
Last week we looked at business listings, bad data – and everything you need to do to get this process right. This week we’re focusing on Google’s growing push for verticalization, why you need to pay attention to Google Business Profile (GBP) (formerly Google My Business) attributes – and just what this all means for your clients. Are Consumer Search Habits Influencing Features Google Adds to Google Business Profile ? […Read More]