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Last time we discussed a real-world example of bad data affecting a Google Business Profile. While we provided the solution to that particular problem, it did raise another issue – getting in contact with Google. Speaking to Google directly is a challenge (to put it mildly) but these tips will help if you ever need GBP support. We Are Joining Greg Gifford to End This Local SEO Myth Once and […Read More]
Author: Bernadette Coleman
How Bad Data Is Affecting the Google Business Profile – A Real-World Example Included
Last week we talked about the Google update that lets consumers add updates to a Google Business Profile (formerly Google My Business). This week we’ve got a story from an Advice Local partner who witnessed first-hand the frustrations of bad data impacting a Google Business Profile. Does Listing Management Still Matter? We’ve discussed the importance of business listings beyond a Google Business Profile (GBP) quite a bit, and there’s a […Read More]
Google Maps Is Now Featuring Updates From Customers
Last week we detailed how to manage multiple Google Business Profiles (formerly Google My Business) from a single dashboard. Today we’ll look at monitoring these listings and, in particular, a user-generated content update that is getting featured in search. Customers Can Get Content Featured on a Google Business Profile in Maps This week we want to highlight a feature of the Google Business Profile (GBP) that’s been stirring up some […Read More]
How to Manage Multiple Google Business Profiles Easily
Last week we looked at the importance of creating business listings for the local business clients you represent. We want to go a step further this week to give you a practical, highly effective way of managing multiple Google Business Profiles (formerly Google My Business). Why Do Local Businesses Need a Google Business Profile? Why would you create a Google Business Profile for a local business client? Because as a […Read More]
Why Business Listings Are Essential for Local Businesses
Last week we covered voice search and its relevance in 2022. We always like to kick off each year with landing a solid foundation for location businesses, and that’s why we want to talk about the importance of creating business listings for the local businesses you represent this week. Business Listings Are Essential Yes, we are back on the bandwagon about local business listings. Why, you ask? Well, they are […Read More]
Voice Search Is as Relevant as Ever in 2022 – Are You Making It Count?
Last time we gave you our top 10 New Year’s resolutions that local marketers should apply for a prosperous 2022. Now, with the year in full swing, it’s time to check back in with voice search and see how much it still matters. The Importance of Voice Search Optimization in 2022 It’s been awhile since we’ve talked about voice search. You might conclude that it isn’t too important anymore, but […Read More]
Top 10 New Year’s Resolutions for Digital Marketers
We ended 2021 by sharing the most popular local search blogs published on Advice Local during the year. We like to jumpstart the new year with tips to help you, our agency partners, local marketers and friends achieve their business goals for the coming year. Join us in starting 2022 with 10 resolutions for digital marketers. 10 New Year’s Resolutions to Get Behind for a Prosperous 2022 Let’s examine these […Read More]
The Top 10 Local Search Topics of 2021 From Advice Local
As we approach the end of 2021, it’s time to once again highlight the most popular content published on Advice Local throughout the year. You might not be too surprised to find that many of this year’s popular blog posts are tied to Google EAT (expertise, authoritativeness and trustworthiness) and the Google Business Profile (formerly Google My Business). As the 2021 Local Search Ranking Factors article from earlier this month […Read More]
2021 Local Search Ranking Factors – Applying Them in 2022
Last week, we looked at the disastrous effects of a poorly optimized Google Business Profile. This week, we’re switching focus to the 2021 Local Search Ranking Factors report – an industry survey developed by David Mihm originally in 2008. 2021 Local Search Ranking Factors If you’re unfamiliar with the Local Search Ranking Factors report, each year local search experts are surveyed for their thoughts on SEO rankings and conversions. We […Read More]
How Much Damage Can a Poorly Optimized Google Business Profile Cause?
Last week, we discussed a recent Google Business Profile (formerly Google My Business) error affecting medical categories. This week we have a horror story about the dangers of becoming a little too reliant on Google. The Dangers of Bad Google Business Profile Optimization Last week, one of our Advice Local partners received a phone call from a business owner requesting a Google Business Profile (GBP) evaluation. The business owner said […Read More]