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Last week we discussed the introduction of automatic updates to business hours on Google Business Profiles. This week we’re looking at Google’s growing local relevance signals, and why this makes Google EAT (expertise, authoritativeness and trustworthiness) more important than ever for a business’ Google Business Profile. Are You Applying Google EAT to Clients’ Google Business Profiles? We’ve talked with you quite a bit about adding EAT to your clients’ Google […Read More]
Author: Bernadette Coleman
How to Reduce the Risk of Bad Data From Google Auto-Updates
Last week we looked at the key role that prominence plays in local search pack visibility. This week we’re focusing on reducing the risk of bad data from Google’s new machine learning auto-updates. Google Will Start Predicting Business Hours Using AI and Machine Learning As a refresher, Google recently shared how they will begin using their AI and machine learning to update the business hours for local businesses on their […Read More]
These Key Factors Can Influence the Local Pack in Many Ways
Last week we detailed how to perform a simple local presence audit for your local clients. This week we’re looking at prominence, and how it can help businesses get greater visibility in Google’s local pack. New SOCi Study Looks Into Local Ranking Factors Remember when Search Engine Journal brought up the relevance between prominence and EAT (expertise, authoritativeness and trustworthiness) a while back? Around that time, we covered how businesses […Read More]
How to Conduct Stress-Free Local Presence Audits
Last week we rounded up the most relevant and insightful digital marketing topics of the month to end the 1st quarter of 2022. As we move into April, it’s time to shift the focus to a process every agency should be thinking about – local presence audits. Are You Running Local Presence Audits on Your Clients? It doesn’t seem that long ago that we were making our digital marketing New […Read More]
What’s New With Google, GBP Spam & Bookings From Search, Watchbait & More
With it being the 5th week of the month, we thought a roundup post would be useful. There were quite a few interesting news stories from this last week that we wanted to share. 1. When It Comes to GBP Spam, Google Is Still Fighting the Good Fight Do you remember back in 2021 when Google shared how they were tackling spam? We highlighted the most important data they reported, […Read More]
How Local Businesses Can Respond to Google’s Vicinity Update
Last week we looked into how listing management works. This week we’re following up with a Google algorithm update that is still causing aggravation for many local businesses. The Google Vicinity Update and Its Impact on Local Businesses You’ve probably noticed Google’s recent efforts to clean up spam in the local pack. One of these algorithm updates that targeted Google Business Profile (GBP) spam – the Vicinity Update – was […Read More]
How Listing Management Delivers Results for Your Clients
Last week we detailed some best practices for writing business listing descriptions. This week it’s time to take a closer look at how listing management works. Improving Search Visibility With Listing Management While we’ve talked extensively about the importance of citations and listing management in recent months, we’ve spent far less time on just how the process delivers results for local businesses. To put it simply, a citation is a […Read More]
Best Practices for Writing Business Listing Descriptions
Last week we discussed why local businesses need solutions for mapping apps and in-dash navigation. This week our theme is a task that’s often overlooked – writing business descriptions for your clients’ business listings. Are You Optimizing the Business Listing Descriptions You Are Writing for Clients? Business descriptions are needed everywhere, from Google Business Profile (GBP) and Bing Places to Yelp and LinkedIn. As an Advice Local partner, it’s probably […Read More]
Why Local Businesses Need Mapping App Solutions
Last week we looked at the importance of data aggregators for syndicating business information. Well, today we’re continuing the data submissions theme with a focus on navigation and mapping apps. Mapping Apps and In-Dash Navigation Solutions Are Essential This week we want to talk with you about the importance of submitting a business’ data to in-dash navigation solutions and mapping apps. As a local marketer, we’re sure Google Maps and […Read More]
A Refresher on Data Aggregators & Why Businesses Need Them
Last week we discussed a common Google Business Profile myth that won’t seem to go away. Today we’re turning our attention to data aggregators, and how your local clients can benefit from using them. A Data Aggregator Refresher As a local marketer, hopefully you are well aware of the power of citations for businesses. We have actually talked with you about the value of data aggregators before. Key business data […Read More]