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Do you make outbound cold calls to new digital marketing prospects? Do you receive inbound calls and need to appear like the instant SEO expert? If you answered “yes” to either of the questions above, you need a strategy to differentiate yourself from the fifteen other knuckleheads your prospects are talking to everyday. You need to be of value. Providing value is your most important objective. If you are of value, you will […Read More]
Author: Advice Local
DFW Rocks Social Media Conference — Through the Eyes of an Intern
I’ve always found that I benefit most from doing a cannonball into the pool rather than going in slowly by just dipping my toes. Lucky for me, Advice Interactive’s rock star of a CEO, Bernadette Coleman, agrees. She gave me the opportunity to attend the DFW Rocks Social Media conference in Addison, Texas, over a late June weekend. For those of you who do not know the organizer, Lissa Duty, she is […Read More]
Your LinkedIn Professional Network
Your LinkedIn® Professional Networking: How to Connect, Optimize, and Implement for Success teaches you how to create top of mind awareness within your LinkedIn network through branding, optimizing your profile and using search to grow your network. Co-authored by Lissa Duty, Advice Interactive Group VP of community management, this book is your go-to CliffsNotes on leveraging LinkedIn. Highlight it, mark it up, refer to it and implement. This book focuses […Read More]
Bernadette Coleman Lands a Home Run at #DFWSEO!
I was really excited to have the opportunity to hear Bernadette Coleman, Advice Interactive CEO, recently present at the DFW Interactive Marketing, Internet SEO & SEM Meetup. Bernadette started in this industry in 2006 as a consultant, just like me, and has accomplished great things. Her presentation focused on local SEO, social media and content. Attendees left with many great takeaways. For me, her presentation affirmed everything I have been telling […Read More]
Content Marketing And SEO: A Chicken And Egg Story
Before we proceed to discuss the title of this piece, I’d like to look at three very fundamental questions. Q1. How many brands engage in formal marketing? Almost every single one—from small mom-and-pop stores to global brands— depends on marketing in some form or the other for daily sustenance as well as long-term growth. Q2. How many marketers today are brave enough to stay away from digital marketing? Almost none. […Read More]
Matt Cutts Confirms New Panda Algorithm
What is Panda 4.0? Matt Cutts confirmed Tuesday evening that Google began releasing the Panda 4.0 update. Matt Cutts revealed to Search Engine Land that this algorithm update will impact ~7.5 percent of English queries. This update comes just a few days after Google released an update to their Spam Algorithm over the weekend, which specifically targets very spammy queries such as “payday loans.” What Does It Mean? Websites in the […Read More]
Why I Wasn’t Impressed with Michael King’s DFWSEM Presentation On Personas
I have followed Michael King’s work for a few years now, so I have an idea of what to expect from him in the way of presentations, writing and such. It’s fair to say I peruse everything I can find with his name on it, which gives me quite a bit of perspective. So when no less than four people asked what I thought of his recent talk at the Dallas/Fort Worth […Read More]
“Search and Social: The Definitive Guide to Real-Time Content Marketing” Goes Global
We’re excited to announce the release of Chinese market translation of “Search and Social: The Definitive Guide to Real-Time Content Marketing” by Rob Garner, Chief Strategy Officer at Advice Interactive Group. Due to the success of the book in English markets, this essential guide to modern Internet marketing will make its debut throughout China in late May 2014. “Search and Social” was published in 2013 and has since been lauded […Read More]
Google’s Not Provided Treatment Of Adwords Won’t Result In The Sky Falling
Don’t panic. The sky is not falling! If you are like me, your blood pressure shot up when you heard Google’s announcement last week. What announcement? Oh, you haven’t heard? Google is removing the query from the referrer on ad clicks that originate from SSL searches on Google.com. I know that sounds a lot like old SEO news, but this announcement actually impacts Google AdWords. If you manage AdWords accounts […Read More]
3 Things Your Competition Isn’t Doing on Social Media
Social media marketing is a hot commodity these days. Everyone wants it but many don’t understand what it is or why it’s valuable. Here’s the bottom line: Social media marketing allows you to position your brand in front of your target audience in an approachable and authentic way, lending credibility to your company and hopefully driving traffic and conversions. There’s no one straight path to follow when it comes to […Read More]