Zagat, Google+ Local and Your Business

Great reviews are important for any local business. Google+ Local pages have recently rolled out and feature a Zagat style rating system. Positive consumer reviews are more important than ever before. It’s time to find out how this change affects your online presence and marketing mix. Google+ Local Integration Google has promised greater integration across services and they’re still delivering. If you search local results you’ll find quite a few […Read More]

Nonprofit Link Building Domination

Google Places Business License Verification Domination and link building aren’t necessarily two ideas that the average webmaster would associate with a non-profit organization. However, nonprofits are some of the most aggressive, nimble, and killer-instinct marketers in their respective verticals that I’ve personally ever come across. Think about it, they typically have a huge workforce (via volunteers), a social media presence that could choke a horse, and enough freebies to make the […Read More]

Google Rankings Drop Actually A Parked Domain Goof?

Google’s Matt Cutts, head of the web spam team at the search engine giant, posted on Google+ an answer to the crazy day we had at Advice Interactive over our proud Page 1 rankings for our clients and ourselves (Dallas SEO) slipping into SERP oblivion: I saw a recent post where several sites were asking about their search rankings. The short explanation is that it turns out that our classifier for […Read More]

What The Hunger Games Can Teach Us About SEO: Part 2

In my previous post, What The Hunger Games Can Teach Us About SEO: Part 1, I discussed the age-old dilemma of book-to-screen adaptations. The movie adaptation usually leaves “details and story elements” out from the book leaving you with a less than stellar experience much like black hat SEO companies can only offer you a quick-fix Page Rank instead of the long-tail success that an above-the-fold company like Advice Interactive […Read More]

What The Hunger Games Can Teach Us About SEO: Part 1

If you’re a reader like me, I’m sure you’ve experienced the book-to-movie adaptation dilemma. I read The Hunger Games after my wife devoured the whole trilogy. I knew there was a movie in the works and I waited until closer to the release date before I read the young adult phenomenon. After all, this is no Twilight. The Hunger Games is a story about a dystopian society who yearly turns […Read More]