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I help to set up online properties for a lot of local clients in the service industry, as well as national clients that carry a high level of brand recognition. In working with these two different types of clients, I often have to work through some graphic design obstacles when it comes to visual branding. I find the main difference between local and national clients is the access to and/or […Read More]
Author: Advice Local
A Must-Read Before Purchasing A Website
I’ve spent the majority of my working career helping small to mid-size businesses with their online presence. I’m a programmer by trade, and I’m comfortable with code, but my clients almost universally are not. They just want it to “work.” I feel the same way about my car. I don’t know how it works, and I don’t really care either. I just need it to get me from point A […Read More]
HTML5: What should I be using right now?
With all of the hype around HTML5, you may be wondering what (if anything) you and your team can start implementing into your workflow. With new tags available and a plethora of features aimed at browser application development, the HTML5 feature set looks rich and inviting. Disclaimer: Before I go further, I want to point out that my department at Advice specializes in web marketing. Many of our clients are […Read More]
Research Proves Itself To Be A Grammatical Bully
Many content writers find themselves padding content with adjectives. This isn’t always to bulk it up (despite the seemingly infinite space a content box provides), but rather to liven up copy which may otherwise seem…unspicy. With the magical touch of a professional writer, “garden hose” becomes “chartreuse, snaking, garden hose which breezily sprays crystalline water droplets”. And while, as a writer, you may sit back in your chair and smile […Read More]
Does Capitalization Matter?
YES IT DOES. (Stop yelling.) Words get the job done, whether you are selling a product, promoting a service, fundraising for a cause, providing information or sharing your opinion. Sure, you can post a gorgeous photo of your new lamp design and those people who stumble across it will be amazed at its unparalleled “lamposity.” You pretty much need words and numbers, however, to explain what this lamp is, how […Read More]
Zagat, Google+ Local and Your Business
Great reviews are important for any local business. Google+ Local pages have recently rolled out and feature a Zagat style rating system. Positive consumer reviews are more important than ever before. It’s time to find out how this change affects your online presence and marketing mix. Google+ Local Integration Google has promised greater integration across services and they’re still delivering. If you search local results you’ll find quite a few […Read More]
Nonprofit Link Building Domination
Google Places Business License Verification Domination and link building aren’t necessarily two ideas that the average webmaster would associate with a non-profit organization. However, nonprofits are some of the most aggressive, nimble, and killer-instinct marketers in their respective verticals that I’ve personally ever come across. Think about it, they typically have a huge workforce (via volunteers), a social media presence that could choke a horse, and enough freebies to make the […Read More]
Google Rankings Drop Actually A Parked Domain Goof?
Google’s Matt Cutts, head of the web spam team at the search engine giant, posted on Google+ an answer to the crazy day we had at Advice Interactive over our proud Page 1 rankings for our clients and ourselves (Dallas SEO) slipping into SERP oblivion: I saw a recent post where several sites were asking about their search rankings. The short explanation is that it turns out that our classifier for […Read More]
What The Hunger Games Can Teach Us About SEO: Part 2
In my previous post, What The Hunger Games Can Teach Us About SEO: Part 1, I discussed the age-old dilemma of book-to-screen adaptations. The movie adaptation usually leaves “details and story elements” out from the book leaving you with a less than stellar experience much like black hat SEO companies can only offer you a quick-fix Page Rank instead of the long-tail success that an above-the-fold company like Advice Interactive […Read More]
What The Hunger Games Can Teach Us About SEO: Part 1
If you’re a reader like me, I’m sure you’ve experienced the book-to-movie adaptation dilemma. I read The Hunger Games after my wife devoured the whole trilogy. I knew there was a movie in the works and I waited until closer to the release date before I read the young adult phenomenon. After all, this is no Twilight. The Hunger Games is a story about a dystopian society who yearly turns […Read More]