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“I can guarantee you first page rankings on Google.” –Generic SEO Sales Guy How many times have you or someone you work with in sales used the line above in a cold call, sales call, or an email? Have they even flirted with that notorious word? If you answered yes, then you have joined the ranks of the other desperate individuals who care more about sales numbers than their client. Educated […Read More]
Author: Advice Local
Logo Design & Branding: It’s Hip to Be Square
The word, avatar, seems to have origins in Hinduism but has only been used in mainstream Internet lexicon for less than 20 years. No kids; the idea of an avatar, Hindu or binary, was not created by James Cameron. Merriam-Webster’s definitions three and four of the word, avatar, are the two uses I will talk about in this post concerning the importance of allowing your logo design and branding to […Read More]
Responsive Web Design: Is it For You?
Responsive web design has emerged as one of the biggest trends in the web design industry as of late. For those of you who aren’t familiar with the term, “responsive web design” refers to the concept of a web page that is coded to respond and adapt to the screen size of the user, whether it be a smart phone, tablet, laptop, or full desktop computer. What and When? Originally coined […Read More]
CSS3 Browser Compatibility
CSS3 Advancements and Best Uses Thinking about the best uses of CSS3, what has changed you might ask yourself. While we haven’t completely gotten away from the use of images as backgrounds and buttons, this infographic shows just how far web development has come with the use of CSS3 and how CSS3 can be used today while developing. Without the heavy use of graphics, CSS3 allows for much faster load […Read More]
Making Your B2C Site User Friendly
Once upon a time in a galaxy far far away, business owners could just design a static brochure-like site and call it good. Many would then leave their site alone for years at a time, with no updates or fresh content. However, the search engines have kicked into gear with standards that just do not allow this any longer. Today’s business websites must be kept current, creative and dynamic. Remember, […Read More]
Images Are Everything
Show Your Prospective Customers You Mean Business Use Images that Demonstrate Your Talents and Value We all know that a great business-to-consumer website starts with a smart site plan. This plan puts together all the important pieces used in Internet marketing in order to tell the most effective story of your company’s products and/or services. You want to use carefully selected keywords, systematic geo targeting, logical URLs, and just the […Read More]
SEO Trends at the Halfway Point in 2012
We Were Just Here, What Was the Point of That? In Jerry Seinfeld’s stand-up routine about horse racing, he discusses what the horses must think when they get to the end of their race and realize they’ve come full circle and are back where they started. To quote the horse (CD audio version), “That was the longest possible route you could take to get where you wanted to be!” I […Read More]
Is Your Contact Form Giving Bad Leads? Here’s One We Might Use
In any kind of service industry you will always be sifting through less-than great leads, it’s inevitable. Whether it’s people wanting something for nothing, unreasonable prospects, or just plain ol’ time wasters, we’ve all had these experiences. One of the things that can make all the difference in the world is a great form. It’s by far the easiest way to size a visitor up before ever speaking to them. For […Read More]
Getting Caught With Your Pants Down
Client: I don’t know anything about SEO, but I know I need it. Can you help me? Shady SEO Consultant: Sure! I’ll submit your website to all the search engines, add your site to 500 directories, and do keyword research for you-all for $200. Client: Wow, I don’t know what any of that means, but it sounds like a great deal. When can you start? Shady SEO Consultant: Right away. […Read More]
The Anatomy of a Horrible Web Design Client
Have you ever had a client lead with, “I’m not a graphic designer but…”? I feel web designers across the globe shaking their heads in a knowing nod, smiling briefly, and now shedding a small tear because inevitably, the client got what they wanted despite the brilliance and purpose you poured into their initial design. It’s OK bro, I feel ya. Just the other day, I heard the phrase, “It […Read More]