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Is Your Website Optimized? I’m not talking about Search Engine Optimization. While SEO is important, I wonder, have you thought about the last time you viewed a site on your mobile device? Did it fit within the screen you were using? Did you have to keep adjusting the size so that you were able to read it? I am betting if you had to do that, you didn’t stay at […Read More]
Author: Advice Local
Keeping Content Creative For Local Markets
I would love to tell creative writers everywhere that content writing for small business clients is full of fantastical wonder and every page can be filled with beautiful prose you would want to read to your child at night. If you’ve come to this article with this expectation, accept my utmost apology. There is no fantasy involved in content writing for websites, but it doesn’t mean that your creativity has […Read More]
Compelling Content: The Window to Your Content Marketing Soul
I have not one, but TWO infographics for you on this lovely Wednesday morning, so let’s get started. What is Content Marketing? For all you textual learners out there, content marketing is the process of creating and sharing original content through the use of: Blogs Case Studies Infographics Podcasts and Videos White Papers eBooks The main purpose of content marketing is to inform or educate your reader, not to sell your product or […Read More]
5 Content Writing Tips You Should Never Forget
Writing web content for your company may seem daunting with a slew of contradicting information and leftover, outdated advice from years past. But with the evolution of search engines, and an emphasis on natural content and readability it doesn’t have to be. These strategies will help fill your page with words and turn sentences into silver. 1. A Headline for the Ages The heading for your page carries, perhaps, the […Read More]
A Woman’s Guide to Backlink Tracking
Being a woman in the SEO industry, when talking about back link tracking, one thing comes to mind, mascara. Yes, you read right, mascara. A woman may use three different mascaras to make her eyelashes the perfect consistency for a night on the town. Using one for length, one that curls, and one that volumizes, they each perform the same action, but have different qualities that achieve the exact look they’re […Read More]
Interactive Infographic: Olympic Athlete Body Match
Interactive Olympic Infographic So, it’s Infographic Wednesday and you don’t see an infographic. Surely your mind is racing and you’re wondering what has gone wrong with the world. The answer is: “Nothing has gone wrong with the world.” I have simply found a more interactive infographic courtesy of the BBC UK with data provided by the 2012 Olympics. Let’s begin, shall we? First, I went to Your Olympic Athlete Body […Read More]
Don’t Sell SEO
“I can guarantee you first page rankings on Google.” –Generic SEO Sales Guy How many times have you or someone you work with in sales used the line above in a cold call, sales call, or an email? Have they even flirted with that notorious word? If you answered yes, then you have joined the ranks of the other desperate individuals who care more about sales numbers than their client. Educated […Read More]
Logo Design & Branding: It’s Hip to Be Square
The word, avatar, seems to have origins in Hinduism but has only been used in mainstream Internet lexicon for less than 20 years. No kids; the idea of an avatar, Hindu or binary, was not created by James Cameron. Merriam-Webster’s definitions three and four of the word, avatar, are the two uses I will talk about in this post concerning the importance of allowing your logo design and branding to […Read More]
Responsive Web Design: Is it For You?
Responsive web design has emerged as one of the biggest trends in the web design industry as of late. For those of you who aren’t familiar with the term, “responsive web design” refers to the concept of a web page that is coded to respond and adapt to the screen size of the user, whether it be a smart phone, tablet, laptop, or full desktop computer. What and When? Originally coined […Read More]
CSS3 Browser Compatibility
CSS3 Advancements and Best Uses Thinking about the best uses of CSS3, what has changed you might ask yourself. While we haven’t completely gotten away from the use of images as backgrounds and buttons, this infographic shows just how far web development has come with the use of CSS3 and how CSS3 can be used today while developing. Without the heavy use of graphics, CSS3 allows for much faster load […Read More]