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Choosing the Right Word The main goal of an SEO content writer is two-fold: keep readers on the page and entice them to act. This is done by providing readers with relevant information related to their search and presenting it in a way that’s easy to find, easy to read, and easy to understand. When writing is informative and well-written, readers are more engaged in what you have to say, […Read More]
Author: Advice Local
Link Analysis Checklist
Brief History of Link Building: From the dawn of the Internet, and more specifically the increasing use of search engines, links have played a huge role in showcasing the popularity of websites. Search engines used the amount of inbound links to a site to determine its page rank and authority, which enabled sites to attain a higher ranking in results. Soon after, sites began to notice a direct correlation of links from […Read More]
Writing Tip: Using Contractions in SEO Content
It’s a new age out there, people. We’re in the middle of a time when technology, information, and even language is evolving right under our noses. Our global society is trained to want the latest and greatest, and catching up to recent trends is easy to do because anyone can get their hands on and spread new information via the Internet. In fact, that’s how the Merriam-Webster dictionary gets its […Read More]
Responsive Web Design: Working With CSS3 Media Queries
In my previous post, I took you through the basic steps to create a fluid grid. And while this responsive site does grow and shrink depending on your browser’s window size, it’s not quite complete. The second component of responsive web design is CSS3 media queries. As explained by the W3C, “A media query consists of a media type and zero or more expressions that check for the conditions of […Read More]
How to Blog for Your Business [Part 2]
Creating the Perfect Post for Your Business to Build Consumer Trust In “How to Blog for Your Business [Part 1]” we discussed choosing your audience and understanding them. Knowing how to write a blog and who you’re writing it for is almost as important as the actual blog. They are partners in creating an optimum post with the most relevant information for your clientele. Part 2 delves into engaging your […Read More]
5 Tips For Handling Web Development Requests, Without Pulling Your Hair Out
So you are just starting your day, and you seem to be buried under a pile of work. Not so fast, it doesn’t have to be that way. Does this sound like your day? You have an open request to build a site. You also have an open request to make minor adjustments to a different site (or two or three different sites). Those requests seem to come through a multitude […Read More]
How to Blog for Your Business [Part 1]
Creating the Perfect Post for Your Business to Build Consumer Trust This is a brave new world and we are all Columbus in our own right—exploring the vast territory of that which is the Internet. Explorers no longer slice through exotic palms, have devilish good looks, or die of horrific diseases. No, contemporary explorers wade through oceans of data and information, fight against a sea of changing algorithms and advertisements, […Read More]
Reinventing the Press Release to Shine Online, Pt. 2
Keep News Items Short, Interactive and Optimized for Search Engines As discussed in Part 1 of this 2-part blog series about “press releases” for small business, things have changed greatly over the years for the classic press release. With the advent of electronic communications and websites, we are talking major changes – not just updated writing style with hyperlinks added. Press releases have evolved into a new category of web content. […Read More]
Reinventing the Press Release to Shine Online, Pt. 1
If you are an entrepreneur running a small business – or even a medium to verging-on-large business – sending out a conventional press release about your company may not be your first choice for a way to promote your product or service. That’s OK, because the “conventional” old press release probably isn’t the best way to promote these days. That does not mean that the whole concept of releasing information to […Read More]
Totally Awesome Tracking Tactics Using Excel
Tracking phone numbers has always been a fairly reasonable tactic for tracking where traffic is coming from, reason for the call, duration, and conversion rate. Now, with the continual growth of Google Ad Campaigns, marketers are teaming up both Google Analytics and call traffic to zero in their results even more. We were recently introduced to a PPC campaign that did exactly that. This client’s campaign came with a month’s worth […Read More]