Long gone are the days when a local business could just hang a sign on their storefront, create a website and wait for customers to show up to buy their products and services.

Online competition is stiff! Each and every local business must have a comprehensive local SEO strategy in place.

The Epic Guide to Local SEO is the cumulative knowledge of four local SEO and digital marketing professionals. In addition to the topics listed above, you’ll also learn about:

• Google Business Profile Optimization, Reviews and Social Signals
• Mobile SEO, Video SEO and Pay-Per-Click for Local SEO
• Link Building, Website Factors and Negative Ranking Factors

This 47-page guide closes with a section on “Setting Up Local Businesses for Success” and a slew of tools and resources to continue learning more about the world of local SEO, mobile and more.

You can access the interactive version here.

Thank you to Bernadette Coleman, Lissa Duty, Bill Hartzer and Justin Liles for your contributions to this guide.