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Business listing services are the foundation of local search marketing success. With the help of comprehensive listing management services, agencies can ensure business clients attain top search placement. But what exactly does a local business listing service do, and how can it help your clients increase search visibility?
The Main Elements of a Local Business Listing Service
Faced with growing competition and limited visibility in the top of search results, businesses need to do more to gain an edge. Listing management plays a vital role in this process, and provides the following crucial services.
Submit Business Data to Listing Sites
Professional listing management services utilize both APIs and manual submissions to ensure business data is accurately represented on a wide range of platforms. This process involves the initial submission of citations and their ongoing modification to keep them up-to-date.
Optimize Business Listings
Optimizing business listings involves more than just adding basic information. The best services allow agencies to include compelling descriptions and high-quality images, to choose accurate categories and use keywords strategically, and more. This optimization ensures that a business is included in relevant searches, also increasing engagement.
Maintain Consistency of Information Across All Platforms
Consistency is integral to the business listing process. For instance, when a business’ name, address, phone number (NAP), opening hours or services are incorrect, it causes confusion and a poor user experience. A quality listing service must distribute accurate information and offer the ability to modify it where required.
Distribute to Leading Data Aggregators
Data aggregators like Foursquare and Data Axle syndicate business data to a network of local directories. Local business listing services distribute accurate details to the major data aggregators, providing a hub to create, manage and modify NAP details. Data aggregators help businesses with local discovery without requiring manual citation building and ongoing listing maintenance.
Deliver Vertical Submissions in High-Value Industries
Vertical directories allow businesses to create listings in specific industries. With search engines using relevance as a factor in local search placements, a listing in a quality law or healthcare directory is a highly prized asset. Listing management providers maintain a database of niche directories and analyze their authority regularly.
Get Businesses Listed With Mapping Apps
As more consumers search for businesses with a mobile device, mapping app listings have become essential for local visibility. Listing management services ensure that companies are accurately represented on these apps and GPS navigation solutions, helping drive foot traffic and making location discovery easy for potential customers. Along with data aggregators, directory sites, search engines and voice search platforms, mapping apps are included in our comprehensive Data Amplifier Network.
Provide Detailed Reporting for Agency Clients
Agencies benefit from detailed reporting offered by listing management services. These reports provide comprehensive data, allowing agencies to present accurate and insightful analytics to their clients. So if you’re not receiving detailed reporting right now, it might be time to shop listing management providers.
Offer White-Label Lead Generation Tools for Agencies
White-labeling enables agencies to present their clients with first-rate listing tools, but without time-consuming and costly development or ongoing maintenance requirements. Use a personalized Online Visibility Report or branded sales widget tool to find and keep clients.
Try Our World-Class Local Business Listing Services
Advice Local provides digital agencies with high-quality local business listings, data distribution, agency sales tools and much more. If you want to help your clients increase their local search presence, speak with our team today. Call (214) 310-1356 or request a demo now.