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Managing and distributing business listings has been a part of digital marketing for as long as we can remember. However, as the internet has evolved you could be forgiven for thinking that strategy has lost its edge. But in practice, the best directories have adapted, emphasizing quality, trust, interactivity and a series of other factors. So if you’ve stopped submitting client listings to directories – or never even started – it might be time to reevaluate your approach.
How Directories Benefit Local Businesses
The role of directories has evolved significantly over time. Initially serving as essential resources for discovering websites and businesses, they later became primarily a means for acquiring backlinks for SEO. Today, directories have transformed once again, focusing on delivering value through traffic, increased visibility, brand exposure and customer reviews.
5 Business Directories for Enhanced Visibility and Credibility
Finding quality directories for local citation building requires a lot of upfront research. You also need to audit the platforms periodically to ensure the quality hasn’t dipped. If you’re just getting started with listing management, here are five solid choices that have maintained their standards and reputations over many years.
1. YP
YP is one of the most recognized directories, reaching over 60 million consumers each day. The Yellow Pages brand recognition and its place as the largest local ad platform in the U.S. makes it an essential part of any directory listing strategy. For businesses looking to stand out, enhanced listings come with additional features like photos, videos and business descriptions.
2. Superpages
Superpages is a well-established online directory with a wide range of business categories, covering everything from car rentals and pet services to restaurants, plumbers and more. Customers can use the Superpages directory to find local services, monitor reviews, get directions to the business and access opening hours.
3. DexKnows
DexKnows is an online directory with a local focus. With approximately 700,000 monthly visitors, consumers use the platform to find local professionals such as electricians, plumbers and roofers. In addition to the SEO benefits of a listing, using DexKnows allows businesses to build a strong brand reputation within the local community.
4. HotFrog
HotFrog is an international business directory with listings from around the world. Consumers from 38 countries use the platform to identify businesses, products and services across a range of niches. Crafting a detailed listing here provides opportunities for brand building and the ability to increase your reputation with customer reviews.
5. Chamber of Commerce
Chambers of Commerce are trusted around the world, providing opportunities for businesses to network with other local businesses and industry leaders. Its reputation makes listing with the Chamber of Commerce directory an obvious choice for most local companies.
What Listing Management Strategies Work Today?
Success with directories today means applying technology and expertise to create, optimize and modify business listings. Underpinning this listing management approach must be a network of local, national and niche directories that are vetted for trust and authority. Our network was built over several years and features only the highest-quality platforms, along with the option to get listed on Nextdoor for a fee. This combination ensures businesses get the most value from a focused marketing strategy.
Listing Management Experts for Agencies and Local Marketers
At Advice Local we are listing management specialists, providing real-time submissions to the top business directories. We help agencies manage client listings with a premier directory network and a cutting-edge distribution system. Call (214) 310-1356 or request a demo today.