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As we all look forward to 2020 finally coming to an end, let’s take a look back at some of Advice Local’s most popular blog posts. As you prepare to take your clients into 2021, refresh your memory with some of the tips and information from the past year that people found the most interesting.
Hot Local Search Topics From 2020
1. Mastering the Bing Places Dashboard and Business Listing in 2020
While Bing may not be the biggest or most popular search engine, it’s estimated that it is used by one-third of the United States. That’s a lot of customers who may potentially be looking for your clients – so their online presence must include Bing Places. This article shares what businesses need to know about the Bing Places dashboard and optimizing their business listing in order to reach Bing users.
2. Google Business Profile Management Just Got Easier
Google Business Profile (GBP) is always a popular topic and it certainly was in 2020. Businesses must be found on Google, and Advice Local has made it a little easier with their new Enhanced GBP tool. This tool makes it easier and quicker for businesses to manage all aspects of their GBP listing.
3. COVID-19 Actions to Take on Your Client’s Business Listings
COVID-19 has hit businesses hard, but now that restrictions have begun to loosen and the vaccine is rolling out, it’s important that your clients use their business listings to reassure customers as they begin to venture back out. Learn what your clients should post and when to post it to reassure their customers that their business is safe.
4. How to Add Markup Voice That Assistants Love to a Local Business Website
Voice assistants are in almost every household in one form or another, which means voice search is only getting more popular. Your clients want the best voice search solutions and practices on their websites to get their share of the voice searches. This article will give you the tips and tricks to help attract voice search queries to your clients’ sites.
5. First-Class Conversational Voice App Technology Is Now Available
Advice Local is always working on creating new technologies to help our partners and their clients, and in 2020 introduced Voice Apps for Business. This technology allows consumers to have conversational voice interactions with your clients’ websites. With it businesses can stay connected to their customers on all the voice-activated devices that are beginning to fill homes and offices across the country.
6. Breakthrough Voice Profile Technology Is Now Available on Judy’s Book
In keeping with their constant innovation, Advice Local has now integrated voice search capabilities into the business listings on their directory, Judy’s Book. This allows the data in each business listing to be found by voice search engines and voice search devices. This integration absolutely sets Judy’s Book apart from many of the other online directories.
7. World, Meet the Google Authority Score
Advice Local created the Google Authority Score and added it to their partner dashboard in 2020. This unique algorithm is a powerful tool that is available only to Advice Local partners. The Google Authority Score (GAS) measures multiple points on a business’ online presence to create a measurement (score). This information enables businesses to pinpoint areas they need to improve, and shows where they excel.
8. Adding Google Business Profile Attributes to Small Business Listings
Google Business Profile (formerly Google My Business) is always a popular topic because it’s crucial to the success of a business. The GBP search engine dominates the lion’s share of the market, and even small businesses must optimize every aspect of their GBP listing. This article discusses GBP attributes and how to add them to your clients’ listings.
9. Google Business Profile Sync Keeps Your Client’s Listing Up-to-Date
Google Business Profile Sync is another feature brought to you by Advice Local. It allows you to quickly and easily update your clients’ GBP listings with just a few clicks. This integration makes managing your client listings easier and increases their online presence. And yes, this is just one of Advice Local’s solutions to make managing GBP listings simpler and more effective.
10. Our Google Business Profile Tool Lets You Add Questions & Answers
Our new Google Business Profile tool was a hot topic for 2020, and for good reason. This popular article discusses how our Enhanced GBP tool makes it easy to add questions and answers to a business’ GBP listing. It also makes it easy to add questions to multiple locations, and simplifies what can be a complicated management task for multiple clients.
Honorable Mention Goes to Two of Our Most Popular Local Search Resources From 2020
Two of our resources won honorable mention for popularity in 2020. One discusses how to win with voice search, while the other outlines how to apply Google E-A-T to a GBP listing.
Winning With Voice Search
Advice Local’s download titled Winning With Voice Search gives tips and tricks to get your clients more voice search traffic to their site. Voice search is increasing in popularity at a rapid pace, so be sure to download your copy now!
Applying E-A-T in a Google Business Profile Listing
Google E-A-T includes expertise, authoritativeness and trustworthiness. This important download shares how to integrate E-A-T into a Google Business Profile listing to help it place more often in the local pack and Google Maps. Without E-A-T, a business may not be found when consumers search. Download this important resource today.
What Are Your Plans to Improve Your Local Search Marketing Efforts in 2021?
These articles are just a sample of what we’ve shared at Advice Local throughout this year – and we have even more technology innovations in the works for 2021.
Request a demo today and find out how we can help you to better service your local business, brand and franchise clients.