Need to Improve a Business’ Appearance in Maps? This Strategy Could Help

If you read our blog regularly, then you know I talk a lot about Google Business Profile (formerly Google My Business). There are quite a few reasons for this, but today I want to discuss Google Business Profile Insights data with you.

For those of you that follow local search closely, you might have run across this jewel of a study from Joy Hawkins. She did a study comparing Google Business Profile (GBP) Insights data to Google Search Console data. Joy outlines quite a few discrepancies – and the very specific reasons for it. I recommend you check it out.

For instance, have you ever considered the following fact? While a business’ website might be placing high in search results for specific keywords, when it comes to their Google Business Profile listing, the keywords that help it to appear in search results are different.

Using Google Business Profile Insights Data to Plan Your Local SEO Strategy

How often do you dig into your clients’ search console data and then shift your local SEO strategy based on the information you uncover? Today we want to challenge you to also look into their GBP Insights data when making these decisions.

Google Business Profile Insights Search Performance Data Is Powerful

• Enables you to view how many searches triggered a specific business’ GBP listing to appear in maps
• See what words and phrases people are searching to find a specific business’ GBP listing
• Document whether the changes and updates you’ve been making to a specific business’ listing are helping
• Develop future strategies that you’re going to take on the GBP listing, such as adding GBP posts on a specific topic

As you may recall, last month I shared a testimonial from one of our partners using our Google Business Profile tool to schedule GBP posts across a business’ multi-location listings. The client’s GBP listings were not surfacing in maps for a specific keyword phrase they wanted to surface for.

The partner started publishing GBP posts focused around these keywords with our tool. Using the location city tag allowed them to customize the post to each location, and within a few short weeks the GBP listing is now surfacing for those keywords in maps.

This is an excellent example of how using GBP Insights Search Performance data can help you to better help your local business clients, especially when you combine it with a powerful solution like our Google Business Profile tool.

Partner With a Listing Management Company That Creates Tools to Help You

Now that you know a bit more about how you can use GBP Insights data to plan and develop local SEO strategies for your clients’ Google Business Profile listings, what’s next? I highly recommend that if you haven’t yet taken a look at our listing management solution – and all the features that are available along with it, such as our Enhanced Google Business Profile tool – the time to act is now.

Request a demo today – and get ready to kick off 2021 with the enthusiasm it deserves.